As A Man Thinketh
By James Allen

"All that we achieve and all that we fail to achieve is the direct result of our own thoughts."

"As a Man Thinketh" is a classic in the truest sense: few books have been so widely read, have stood the test of time so well, have had such an impact on generations of readers, and have carried such a simple, profound message: You are what you think.

Building a Mail Order Business: A Complete Manual for Success (4th Ed)
By William A. Cohen

This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads, offers, mailing pieces and promotional gimmicks.

Financial Success Through Creative Thought
By W.D. Wattles

I love this book. It was a favorite of Joe Karbo, and must have influenced him greatly judging from the copy I found from Joes office. It was underlined, highlighted, had margin notes all throughout, and the many turned-down pages all attest to the fact that Joe must have re-read this book many times over. No wonder - its just plain great. Joe's copy bears the publication date 1910.

As the title suggests, this book is first and foremost a guide to acquiring wealth. However there is more to life than achieving financial success, and that is why the author also treats the successful life in general. After making the fundamental claim that everyone has the right to be rich, he puts forward his principles for practical action, aimed to "make the most of your-self." Pointing out that life is a self-fulfilling prophecy; he advocates the purposeful direction of thought and action. The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get Rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.

The author says, "It is a natural law, that like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich." It worked for me. RGN

How I Made $1,000,000 in Mail Order -- and you can too!
By E. Joseph Cossman

The Wall Street Journal called him "The Messiah of the Free Enterprise System." You'll call him a mail order wizard as you read through success after success, learning all the while just how to put together a million dollar product offering.

You can tell just how good this book is by the fact that it sold 2 million copies in HARD COVER. Now you can get the same information in this paperback version -- at a price that is a steal! Here's what Elliott A. Meyer, president, Nat'l Dynamics says:

"The ideas in this book -- and the practical, step-by-step system explained in detail -- will give anyone who has an atom of persistence and creative imagination the key to financial independence in his own mail order business."

How to Write Advertising That Sells*
By Clyde Bedell

This is one of the best books ever written on the subject of writing ad copy. It includes 31 proven strategies that MAKE COPY SELL. More than any other book ever written, this book goes into the details you need to know. For example, there are more than a dozen strategies just for arousing interest and creating desire.

And do you know the 7 proven ways to make your copy believable? It's all revealed here. Also: how to analyze your copy to determine its relative strength before it is run! Explains how to make mail order copy more effective, how to create successful ads using a road map to writing copy, and hundreds of other useful info.

Ben DuBois liked it so much, he wrote the publisher this unsolicited comment: "It's the best book I've ever read on writing advertising copy. I feel very fortunate to have it in my library."

How to Write, Speak and Think More Effectively*
By Rudolf Flesch

This book is priceless! Chapters 17, 18, and 19 alone contain secrets that are so critical to your success in writing that it could easily transform your writing into gold. And isn't that what you're looking for? If you want to be a fluent writer and to write like a pro, you should have this book.

Jay Abraham highly recommends this book and everything that Flesch writes. Ogilvy recommends Flesch's first book "The Art of Plain Talk" but this book leaves that one in the dust.

Man's Search for Meaning
By Viktor Fankl

With more than 4 million copies in print in the English language alone, Man's Search for Meaning, the chilling yet inspirational story of Viktor Frankl's struggle to hold on to hope during his three years as a prisoner in Nazi concentration camps, is a true classic.

Beacon Press is now pleased to present a special gift edition of a work that was hailed in 1959 by Carl Rogers as "one of the outstanding contributions to psychological thought in the last fifty years."

My Life in Advertising / Scientific Advertising
By Claude Hopkins

This volume contains two giant classics of advertising, Scientific Advertising -- the handbook for all top copywriters -- and My Life in Advertising -- an autobiography which gives insight to how his famous principles came about.

Ogilvy on Advertising
By David Ogilvy

This is one of the best books ever written on the subject of advertising by the person who is undoubtedly it's most popular spokesperson. Not a wasted word in the book.

The chapter on print advertising alone is worth 10 times the price of the book. It contains specific recommendations on how to compose an ad and is based on research that was backed up with tested results. You won't find such valuable advice anywhere else. Direct mail was Ogilvy's secret weapon and he has some very valuable insights to share with you in this books.

Psycho-Cybernetics By Maxwell Maltz, MD

A practical self-help guide designed especially to meet the needs of the twenty-first century explains how listeners can expand their personal and professional goals, overcome fears and bad habits, and achieve more fulfilling lives.

Robert Collier's Million Dollar Sales Letters
By Robert Collier

If you could hire one person (throughout the history of direct mail) to write a sales letter for you that could pull millions of orders, the great Robert Collier would be your man for the job.

He had an amazing ability to sell everyday commodities such as books, raincoats, fertilizer, machinery, stocks, neckties, and tires, all via U.S. Mail! As a result, he lined the pockets of his clients with millions in cash. That's why it pays to study his sales letters!

Just before his death, Mr. Collier was asked to pick the 15 sales letters he considered to be his absolute best, from a list of ten thousand. This eBook contains those magic fifteen. Make it your 38-page "cheat-sheet" on how to write million dollar copy.

Successful Direct Marketing Methods, Seventh Edition
By Bob Stone

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

Tested Advertising Methods
By John Caples and Fred E. Hahn

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

The 7 Habits of Highly Effective People
By Steven R. Covey

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It By Michael Gerber

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories.

The Power of Positive Thinking
By Norman Vincent Peale

Peale gives a special introduction for those plagued by worry, doubt, defeatism or grief. Over seven million copies of the book version have been sold to enrich people's lives for more than a generation.

Richest Man in Babylon
By George Clayson

This book holds the secrets to acquiring money, keeping money, and making your money earn more money.

This is one of the three success books that belongs in everybody's "Success Library". If you don't have your own "Success Library" - start one now with this fine book.

The Robert Collier Letter Book*
By Robert Collier

The Robert Collier Letter Book is available as part of a combination print/audio package put together by Mike Roth. The package includes the 462 page Robert Collier Letter Book, 4 Mike Roth audio interviews with marketing greats Ted Nicholas, Jeff Paul, Dan Kennedy and Leonardo Habegger. You also receive Mike's version of the million dollar bill - great for giveaways!

Think and Grow Rich*
By Napoleon Hill

...During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals...Napoleon Hill's philosophy teaches you what you were never taught. Specifically: How to Recognize, Relate, Assimilate and Apply principles whereby you can achieve any goal whatsoever that doesn't violate Universal Law - the Law of God and the rights of your fellowman... - W. Clement Stone

The Lazy Man's Way to Riche$: How to Have Everything In The World You Really Want!
By Richard G. Nixon and Joe Karbo

Joe Karbo, a self-made multi-millionaire reveals all of the secrets that made him successful, both personally, and in several different businesses. This innovative inspirational success guide is the key to living life to the fullest. Mr. Karbo developed Dyna/Psyc, natural laws and truths that make up this formula for success. This book is regarded as a "must have" for any one interested in advertising, copy writing, effective headline writing, and direct response marketing.

This unique personal - and business - success guide has been in print since 1973 and has sold over 4,167,500 copies worldwide solely through direct response advertising, and word of mouth. Now it's available on the Internet for the first time.

This revised, updated, and expanded edition contains new material from Joe Karbo that he felt needed to be added based upon comments from readers who loved the original and wanted more. Joe Karbo added a great deal of new material and Richard G. Nixon added even more of the material Joe never had a chance to add. There is new material on just about every subject contained in the original edition, and now contains 250 quotes from the greatest minds of the last 3000 years to reinforce the time honored text.

This revised edition has been hailed as one of the top-ten books for inclusion into personal success libraries. Revised, updated, expanded, indexed and illustrated. 312 pages, 81/4 by 10 ¾, perfect-bind soft cover, 4 color covers. Now available as an E-Book in the universal PDF format.

The First Hundred Million
By E. Haldeman-Julius

Haldeman-Julius was the master of selling books. During the 1920's and 30's he sold over 200 million of them, nearly 2000 different titles. That gave him the most accurate statistical measurement of what people are interested in paying money to read. And the information is just as valid today as it was then.